Research & Intelligence
Market & Technology Research, Startup Scouting
We support data-driven decision making, not relying solely on intuition or experience. We collect and analyze market environment, competitive landscape, and customer needs from both quantitative and qualitative perspectives, delivering insights in actionable formats for strategic planning.
Customer Insight Research
Validate Market Potential Before Launch
Validate "Will it sell?" before going to market.
In B2B product/service commercialization, the biggest risk is "building something and then discovering it won't sell." Customer Insight Research gathers authentic feedback from potential customers to validate product concepts, pricing, and distribution channels before launch.
For Companies Facing These Challenges
- Developing a new product but unsure if there's real demand
- Need to validate target industries and companies
- Want to verify pricing with actual purchasing decision-makers
- Need to understand switching intent from competitor products
- Want to understand the procurement process before developing sales strategy
Service Flow (6 Steps)
Issue Analysis & Hypothesis Design
Product/service understanding, research objective clarification, hypothesis design
Target Market & Company Identification
Industry mapping, target company list creation, priority approach selection
Research Design & Preparation
Interview guide design, survey design, participant recruitment
Research Execution
Expert interviews, survey distribution & collection
Analysis & Insight Extraction
Qualitative/quantitative data analysis, hypothesis validation, key insight extraction
Report & Strategic Recommendations
Comprehensive report, Go/No-Go decision materials, commercialization strategy recommendations
Research Methods
| Method | Overview | Use Cases |
|---|---|---|
| Expert Interviews | 1-on-1 interviews with industry experts and practitioners | Deep insights, procurement process understanding |
| Quantitative Surveys | Structured surveys with larger sample sizes | Quantifying needs, price sensitivity analysis |
| Desk Research | Analysis of public information and industry reports | Market structure, competitive landscape |
Project Duration Guide
| Project Scale | Duration | Example Scope |
|---|---|---|
| Quick | 2-3 weeks | 5 expert interviews + brief report |
| Standard | 4-6 weeks | 10 interviews + quantitative survey + report |
| Full | 8-12 weeks | End-to-end from market identification to strategic recommendations |
Marketing Research
Supporting Data-Driven Decision Making
Decide with "data," not "intuition."
Market environment, competitive landscape, customer needs. We collect and analyze the information essential for business decisions from both quantitative and qualitative perspectives, delivering it in formats ready for strategic planning.
For Companies Facing These Challenges
- Need to understand market size and growth potential
- Want detailed insights on competitor activities
- Need to survey brand awareness and image of products/services
- Want to conduct concept testing for new products
- Need to quantitatively measure customer satisfaction
Service Flow (5 Steps)
Issue & Objective Clarification
Research objective clarification, hypothesis design, research planning
Research Design
Method selection, sample design, questionnaire development
Data Collection
Survey execution, interviews, desk research
Analysis
Statistical analysis, cross-tabulation, insight extraction
Report & Recommendations
Research report preparation, strategic implications
Key Research Methods
Quantitative Research
- Web Surveys
- Telephone Surveys
- Venue Surveys
Qualitative Research
- In-depth Interviews
- Focus Groups
- Ethnography
Secondary Research
- Industry Report Analysis
- Competitive Benchmarking
- Public Data Analysis
Project Duration Guide
| Research Type | Duration | Example Scope |
|---|---|---|
| Spot Research | 2-4 weeks | Single survey, brief report |
| Comprehensive Research | 6-10 weeks | Multi-method comprehensive research |
| Ongoing Research | 3+ months | Continuous monitoring, tracking studies |
Emerging Technology Research
Strategic Intelligence on Next-Generation Technologies
Transform complex technology insights into actionable business intelligence.
Nuclear fusion, quantum computing, next-generation batteries, flying cars, space business— emerging technologies are technically complex and difficult for executives to accurately understand for strategic decision-making. Our Emerging Technology Research combines technology experts and business consultants to deliver strategic reports that translate technology trends, market potential, and business opportunities into executive-ready insights.
For Companies Facing These Challenges
- Need to prepare executive briefing materials on specific emerging technology areas
- Want to assess technology commercialization timelines and market emergence timing
- Need to evaluate impact and relevance to existing business operations
- Seeking input for medium-to-long-term technology roadmap development
- Want to prioritize R&D investments and business development initiatives
- Need to identify key players (companies, research institutions) in specific technology domains
Key Research Domains
Energy & Environment
- Nuclear Fusion Energy
- Next-Gen Solar (Perovskite etc.)
- Solid-State Batteries
- Hydrogen & Ammonia
- Carbon Capture (CCUS)
Computing & Semiconductors
- GPU Market & GPU Cloud
- Quantum Computing
- Next-Gen Semiconductors
- Neuromorphic Computing
- Edge AI & Custom Chips
Robotics & Automation
- Humanoid Robots
- Autonomous Mobile Robots
- Drones & UAVs
- Next-Gen Industrial Robots
- Collaborative Robots
Mobility & Space
- Flying Cars (eVTOL)
- Autonomous Driving (L4+)
- Space Business
- Hyperloop & Next-Gen Transit
- Electric Aviation
Service Flow (6 Steps)
Scope Definition
Target technology identification, research objectives, output format alignment
Technology Landscape Analysis
Academic papers, patent analysis, technology roadmaps, research institution tracking
Market & Industry Analysis
Market sizing, value chain analysis, key player mapping
Expert Interviews
Technical experts and industry thought leaders, latest developments and future outlook
Business Opportunity Analysis
Relevance to client business, entry opportunities/threats, timing analysis
Strategic Report Delivery
Executive summary, detailed technical report, strategic recommendations and action plan
Deliverables
Executive Summary
A concise 10-page overview for C-suite executives covering technology trends, market opportunities, and strategic implications
Detailed Technical Report
In-depth explanation of technology principles, development status, challenges, and commercialization outlook for R&D teams
Technology Roadmap
Visual timeline of technology maturity, market emergence, and recommended client actions
Player Landscape Map
Positioning and activity tracking of key companies, startups, and research institutions
Project Duration Guide
| Project Scale | Duration | Example Scope |
|---|---|---|
| Quick Scan | 3-4 weeks | Single technology overview, executive summary |
| Standard | 6-8 weeks | Technology trends + market analysis + player map + detailed report |
| Deep Dive | 10-14 weeks | Multi-technology comprehensive study, 10+ expert interviews, strategic recommendations |
Why Qualiteg
Professional Research Team
Our team includes senior technical researchers with 20+ years of IT/AI experience, consultants specializing in deep tech and emerging technologies, and experts from manufacturing and energy industries. Not amateur desk research—professionals who deeply understand technology deliver reports that capture the essence.
Technology Meets Business
As an AI technology company developing our own products, we deliver reports that are both "technically accurate" and "business actionable." We evaluate technology feasibility from a practitioner's perspective.
Global Intelligence Capability
With our team lead based in San Francisco, we capture Silicon Valley's latest developments directly. We access English primary sources to identify technology trends not visible from Japan alone.
Beyond Research: Strategic Integration
We don't just deliver reports—we help translate insights into your corporate strategy and business plans.
By leveraging the technology trends and market opportunity insights from our research, our Business Consulting team can support medium-term and long-term strategic planning, business environment analysis for new ventures, and technology strategy and R&D investment planning—providing executive-level strategic reviews and recommendations.
Technology Scouting
Startup Discovery & Technical Due Diligence for VC/CVC
Professional technology evaluation to support your investment decisions.
For VC and CVC investment professionals, deep tech investment decisions require specialized technical expertise that's difficult to maintain in-house. Our Technology Scouting service provides end-to-end support for technology evaluation—from discovering promising startups in specific technology domains, conducting technical due diligence, to creating investment candidate shortlists.
For VCs and CVCs Facing These Challenges
- Need comprehensive lists of promising startups in target technology areas
- Want objective evaluation of technical differentiation and feasibility
- Need technical due diligence on investment candidates
- Looking to deep-dive into specific investment themes (nuclear fusion, quantum, robotics, etc.)
- Want to evaluate collaboration potential from a technical perspective (CVC)
- Need intelligence on promising international startups
Scouting Process (5 Steps)
Investment Theme & Criteria Definition
Target technology domain, investment stage, geography, evaluation criteria clarification
Long-list Development
Global database research, 50-100 company long-list creation
Screening & Evaluation
Technical, team, and funding evaluation screening
Shortlist Creation
10-20 promising candidate shortlist with detailed profiles
Report & Briefing
Research report delivery, investment team briefing, Q&A session
Focus Research Areas
Energy Tech
Nuclear fusion, next-gen batteries, hydrogen, renewables
AI & Computing
Generative AI, quantum computing, edge AI
Robotics
Humanoids, AMRs, industrial robots
PropTech
Real estate tech, smart buildings, construction DX
HealthTech
Digital health, medical AI, drug discovery
Mobility
Autonomous driving, eVTOL, EV technologies
Research Theme Example: Generative AI & LLM
Our expert team with hands-on AI experience delivers deep-dive research for VC/CVC investment decisions.
Model Performance Analysis
- Technical comparison between domestic and international LLMs
- Parameter scale vs. inference performance correlation
- Fine-tuning vs. scratch development trade-offs
Cost & Business Viability
- LLM development investment requirements (compute, talent, data)
- Inference cost and infrastructure analysis
- Sustainable business model requirements
Training & Data Strategy
- Technical factors affecting training duration
- Industry-specific model development approaches
- Data preprocessing and structuring trends
Market & Player Mapping
- Comprehensive mapping and classification of LLM players
- Technical approach and business model comparison
- Value chain positioning and competitive landscape
Use Cases & Market Opportunity
- Industry-specific deployment cases and success factors
- Enterprise market needs and challenges
- Market expansion scenarios and investment opportunities
Evaluation & Benchmarks
- Major benchmark tests and evaluation criteria
- Objectivity assessment of proprietary benchmarks
- Practical evaluation metric priorities
Project Duration Guide
| Service Type | Duration | Example Scope |
|---|---|---|
| Spot Scouting | 3-4 weeks | 30 startups in specific domain + overview profiles |
| Thematic Deep Dive | 6-8 weeks | 100 company long-list → 15 company shortlist + detailed evaluation + market map |
| Technical DD | 4-6 weeks | Technical due diligence on 1-3 investment candidates + evaluation report |
| Annual Retainer | 12 months | Monthly technology trend updates + spot research (4x per year) |
Why Qualiteg
Deep Tech Expertise
Our team includes senior technical researchers with 20+ years of IT/AI experience, consultants specializing in deep tech and emerging technologies, and industry experts. We provide technology evaluations that truly understand the substance, not just surface-level analysis.
Practitioner's Perspective
As an AI technology company building our own products, we evaluate technology feasibility and scalability from a practitioner's viewpoint. We can accurately assess "impressive technology but difficult to commercialize" scenarios.
Silicon Valley Connection
Our team lead is based in San Francisco with direct connections to the Silicon Valley startup ecosystem. We deliver first-hand insights on the latest trends and promising startups that are difficult to access from Japan.
CONTACT
Get in Touch
For inquiries about Marketing Research services,
please feel free to contact us